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Last Updated on October 23, 2022 by Chris Panteli
Amazon Product Research Tools
You have your beginner Amazon FBA seller account, but now what?
Part of being successful in selling on Amazon includes knowing what and how to sell. There are certain Amazon product research tools that can simplify the process for you so you can be more profitable.
However, these tools are far from one and the same, so it can be very overwhelming when trying to determine which is the right tool for you. A simple Google search for “Which Amazon product research tool is best for me?” does not always yield the most personalized results, so that is where we can help.
These are the best Amazon product research tools; complete with pricing details and pros and cons.
What is an Amazon Product Research Tool?
An Amazon product research tool is a resource provided by online platforms to help an Amazon FBA seller determine how best to sell your company’s products, as well as supply inspiration for a product idea. Tracking details can cover a variety of different factors, such as searching the Amazon product database for historical pricing, keyword research, product data tracking, and sales volume.
Why Do You Need an Amazon Product Research Tool?
Amazon product research tools provide a number of different services and tools. The number of tools and the type available will all help you create the best product listings with the most competitive pricing. They can also help you identify which products you should sell, such as those with the least amount of competition. You may also be able to see which items are most in-demand so you know what consumers want and when.
From Amazon SEO to keyword analysis, there are a number of different Amazon product research tools to help you find the best option for you.
The 9 Best Amazon Product Research Tools
Helium 10
A leading software for Amazon product research tools, Helium 10 is popular with over half a million sellers. Get started with Freedom Ticket seller labs for Amazon FBA with access to several different Amazon product research tools, like PPC analytics through Adtomic, QR code tools, and Amazon keyword research tools. If you opt for the Platinum plan, you also receive 2,000 automated emails for your customers each month.
There is a 30-day money-back guarantee available, regardless of which plan you want.
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Plans
| Plan | Monthly cost | Annual cost |
| Starter | $39/mo. | $339/yr. |
| Platinum | $99/mo. | $999/yr. |
| Diamond | $249/mo. | $2,499 |
| Enterprise | Varies | Varies |
| Elite | $399/mo. | $399/mo. |
Pros & cons
Pros
- Enormous selection of products
- Excellent keyword selection
- Bonus Amazon seller toolkit
Cons
- Limited features with free version
- Software can lag
Jungle Scout
Jungle Scout is a leading Amazon keyword tool to help you determine the best product idea for the Amazon seller marketplace while providing invaluable information directly from the product database.
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You can use the convenient Google Chrome and Firefox extensions for easier accessibility in order to use the tools for product research, keyword inspector, and listings. Sign up for the basic plan for a single user, or you can add up to six users with tracking for up to 1,000 ASINs. There is a free seven-day trial to help you get started.
Plans
| Plan | Monthly cost | Annual cost |
| Basic | $29/mo. | $349/yr. |
| Suite | $49/mo. | $589/yr. |
| Professional | $84/mo. | $999/yr. |
Pros & cons
Pros
- Several plan options
- Additional research tools
- Google Chrome and Firefox extensions
Cons
- No free trial
- Some features limited to the U.S. only
Viral Launch
Viral Launch offers multi-faceted tools with extra benefits the more you upgrade, but there are still a healthy amount of tools included with the basic plan. For example, all plans come with Amazon product filtering with a browser research extension. You can also enjoy Amazon SEO and listing optimization with product listing health analysis to make sure you are using the very best product listings you can. There are also personalized automations to simplify your day-to-day.
Plans
| Plan | Monthly cost | Annual cost |
| Essentials | $69/mo. | $58/mo. |
| Pro | $99/mo. | $83/mo. |
| Pro Plus Ads | $199/mo. | $166/mo. |
Pros & cons
Pros
- Simple to use
- Free two-week trial
- Google Chrome extension available
Cons
- Can get a little pricey
- Mixed reviews from consumers
SellerApp
SellerApp is a popular solution for Amazon product research tools, used by more than 18,000 Amazon sellers like HP and Samsung. There are several tools bundled together into a single service, like Amazon advertising, product research, and keyword analysis. You can choose between the plans based on factors like the number of products tracked and sales revenue.
Plus, there is a free plan and a week-long trial to let you test-drive the service before you upgrade to a paid plan.
Plans
| Plan | Monthly cost | Annual cost |
| Freemium | $0/mo. | $0/mo. |
| Pro Lite | $49/mo. | $39/mo. |
| Professional | $99/mo. | $79/mo. |
Pros & cons
Pros
- Full one-week trial
- Optional online demo
- Easy to use
Cons
- Limited plan options
- Restricted price reporting
AMZScout
The AMZScout Seller’s Course is a convenient way to get started with AMZ Scout and its Amazon product research tools through a comprehensive Amazon FBA course. It includes its signature PRO Extension to track and verify products.
If you upgrade to the Amazon Seller’s Bundle, you will get automatic weekly alerts for 19 of the top 1% profitable products on Amazon, as well as access to 12 monthly trend reports helping guide your sales. In addition to the Amazon Keyword Search, use the reverse ASIN lookup tool for search and PPC campaigns.
Plans
| Plan | Monthly cost | Annual cost | Lifetime cost |
| PRO Extension | $45.99/mo. | $197.99 per year | $499/yr. |
| Amazon Seller’s Bundle | $49.99/mo. | $349.99 per year | $1,499/yr. |
Pros & cons
Pros
- Affordable
- Suitable for limited needs
- Several subscription options
Cons
- Limited tools
- Lacks the more in-depth resources of other Amazon product tools
Unicorn Smasher
Unicorn Smasher utilizes thousands of live listings to pull data in real-time. In addition to identifying popular, effective listings, it will even highlight how to build your product listing so it can be the most lucrative. All plans include a main account but you can have up to four subaccounts when you upgrade your plan. As a bonus for worldly travelers and digital nomads, Unicorn Smasher is available in several countries, including the UK, Germany, France, Italy, and Spain.
Plans
| Plan | Lifetime cost |
| Basic | $49.99 |
| Professional | $99.00 |
| Suite | $159.99 |
Pros & cons
Pros
- Money-back guarantee
- Simple interface
- Flexible plans
Cons
- Free version underwhelms
- Mediocre customer service
ZOOF
Regardless of which plan you choose, ZOOF gives you a wide variety of different tools to help you create and manage your product listings. Depending on the plan you choose, there are alerts for up to 100 products with rank trackers for up to 10,000 different keywords. There is also a URL builder, index checker to build visibility, and even a misspelling checker. You can also integrate up to 5 accounts via Amazon Seller Central.
Enjoy a 30-day money-back guarantee when you sign up for any plan.
Plans
| Plan | Monthly cost | Annual cost |
| Essentials | $49/mo. | $348 |
| Platinum | $97/mo. | $804 |
| Enterprise | $197/mo. | $1,884 |
Pros & cons
Pros
- Amazon analytics with reverse ASIN
- All-inclusive subscription option
- Available Chrome extension
Cons
- Only valid for U.S.
- No inventory tool
ZonGuru
With ZonGuru (👈10% off First Year), there are two plans: the Researcher and the Seller. There are unique exclusive tools like the Sales Spy, Niche Rater, and Keywords on Fire. When you upgrade to the Seller option, you get extra sales tools like an Amazon business dashboard that tracks orders with an email automator and review automator. To help control costs, there is the Pay as You Grow pricing option that bases billing upon SKUs only active within the past 90 days.
Plans
| Plan | Monthly cost | Annual cost |
| Researcher | $39/mo. | $24/mo. |
| Seller | $49/mo. | $38/mo. |
Pros & cons
Pros
- Free one-week trial
- Compatible with several marketplaces
- Affordable pricing
Cons
- Not targeted toward smaller businesses
- Delayed technical support
Keepa
Keepa is easy to use, with extensions available for a variety of browsers, including Firefox, Chrome, Opera, Safari, and Windows 10. It is also available in 12 countries, including the UK, Italy, Mexico, and Japan.
The software is multi-faceted with price history graphs, price drop alerts, and notifications on availability. It will deliver reporting with detailed price history charts for nearly 2,000 Amazon products. Plus, there is a Wish List import to streamline operations with optional registration for those that like to keep their details private.
Plans
Keepa is free to use.
Pros & cons
Pros
- Fantastic plug-in options
- Real-time reporting
- Analytics for 800+ million products
Cons
- Limited to just 1,900 products for reporting
- Paid plan required for premium features
Which Amazon Tools Are Right for Me?
With so many options out there, it can be difficult to determine which is the best Amazon product research tool available in 2022. These are some things to consider when choosing the best Amazon tool for you that will create a winning product for your private label product.
The most important factor is the type of tools available. While some services offer a limited number of tools, others may offer several tiered services that depend on the type of plan you choose. Price is another critical factor, as small businesses may not have the funds available to invest in pricey memberships.
To help identify the best Amazon product research tools, we include a list of pros and cons for each product.
Conclusion
Success on Amazon can be fleeting if you do not have the right tools to help you sell. Amazon product research tools are a fantastic way to easily monitor price breaks and historic pricing patterns while using specific metrics to track demand and popularity.
The best Amazon product research tools can make you money while successfully growing your products and brand. Amazon can be a vital tool for your business, whether you are a veteran or an experienced owner.
You just have to know which Amazon product research tools will do the trick to best leverage the Amazon marketplace for your company.
For more details, consider our Amazon seller guides, such as ASIN vs. UPC Amazon and our comparative analysis of Fetcher vs. Inventory Lab.
